Gender and Sexuality Essay Example | Topics and Well Written Essays - 2750 words

Gender and Sexuality - Essay Example The ability to emote with others, feelings of intimacy which have nothing with any impulse of pressure to procreate, and the freedom to express all facets of the mind, are factors which distinguish people as a distinct species and the highest and most evolved life form. Giving and receiving sexual pleasure is a complex trait and a highly evolved capability at the same time. It may or may not be associated with reproduction. Sexuality involves both the physical body, as well as the mind. It is strongly influenced by environmental circumstances. Imposed norms of society dominate notions of sexuality and its link with gender so strongly, that the two axes are inextricably mixed in most minds. A strong bias towards norms of heterosexuality is an overbearing outcome of these conventions. Such impositions are so ingrained in standards of childhood development that instances of misconceptions and denials of natural instincts abound. This document reviews published literature on the valid and assumed links between gender and sexuality, considers the implications and burdens of stereotypes, reviews ethnic and cultural differences in the acceptance of homosexuality, and concludes with suggestions for a liberal world in which individual freedom with respect to sexuality is respected and encouraged. While there are some historical references to homosexuality during ancient times, heterosexuality has dominated the social development throughout the ages. The practice of homosexuality has been entirely repressed at worst, and indulged in surreptitiously and treated as a form of abnormal behavior, not just for centuries, but even during the first half of the 20th century. The scientific study of homosexuality is of relatively recent origin with a rapid acceleration of original work in recent times (Gonsiorek, 1982). The United States has led the world in creating a kind of revolution in researching and understanding homosexual behavior, especially during the last decade. However, the volume of work available to date is still scanty, considering the complexity and social significance of the matter. Collections of findings, surveys, and theories are therefore especially valuable at this stage. This applies to surveys of sexual preferences as well (Oliver, & Hyde, 1993). Homosexuality may be more prevalent, especially in some degrees, far more often and widely than conservative influences have cared to admit. Family backgrounds and societal influences need to be understood to appreciate the sexuality of homosexuals (Ritter, and Terndrup, 2002). It is now appreciated in professional circles that conceptions of homosexuality as have prevailed in the past, may be in grave error. Such biases are self-propagating in powerful ways because they form the backdrop to the development of personalities by infants and by growing children as well. An individual may not express or even admit to homosexuality because of strong conditioning of the mind that it is morally wrong, and because of imposed notions that heterosexual feelings are the only legitimate and desirable form of human sexuality. International researchers (Asthana, and Oostvogels, 2001) have observed ethnic differences between people of the same sexual orientation, with respect to their sexual habits and preferences. Homosexual men in Southern India for example, experience intimacy in ways different from the typical Western stereotype that

The Time Machine- H.G. Wells Essay Example | Topics and Well Written Essays - 250 words

The Time Machine- H.G. Wells - Essay Example The writer may have used the word â€Å" time traveler† in order to increase the readers’ interest in the story. The readers must have developed an urge to know who this time traveler is. For that reason the readers must have read the story till the end. H.G.Wells himself considers it convenient to name the protagonist as time traveler. In the initial lines of the novel the writer declares, â€Å" The Time Traveller(for it will be convenient to speak of him) was expounding a recondite matter to us† ( Wells 5). Another reason may be that the main priority of the writer may be the events of the story not the characters. Perhaps â€Å"Wells’ focus is on atmosphere and plot more than on character. Only three people in the book are given names (the narrator and the traveler not among them) and none are developed with any great psychological depth† ( Greenlee para 2). The writer has used generalized characters and has left the specific details omitted. He has used his characters as generalized symbols representing different aspects of his own

Should cigarette smoking be banned Essay Example | Topics and Well Written Essays - 1250 words

Should cigarette smoking be banned - Essay Example More than 18% of US adults smoke cigarettes, translating to approximately 42 million people and the number could be higher if underage smokers are put into consideration (Ostermann 35). Cigarette smoking is legal in the US, notwithstanding the fact that it is one of the leading causes of preventable deaths. This paper is a critical evaluation on why cigarette smoking should be banned. Cigarette smoking should be banned because it is harmful for the smoker’s health as well as that of those close to them. Cigarettes contain approximately 4000 harmful chemicals, some of which are carcinogens, meaning they can lead to development of cancer in smokers. Statistics indicate that more than 400000 people, in US, lose their lives every year due to smoking related illnesses, including cancer (Chen 44). When one inhales smoke from a burning cigarette, it gets into the lungs where chemicals are absorbed and distributed to other parts of the human body. The chemicals damage the DNA structures in different organs leading to abnormal cell growth and multiplication, which over time develop into cancer. Lung cancer is the leading consequence of cigarette smoking, followed by others such as; mouth cancer, kidney cancer and larynx cancer among others. Research shows that deaths arising from smoking related complications are far much higher than those resulting from abuse of a lcohol, road accidents and illegal substances, such as cocaine and heroin, as well as HIV/AIDS (Ostermann 68). Apart from cancer, studies show that regular smoking results to the depositing of chemicals in the blood vessels, which lead to blockage and interference in the blood flow. This means that the supply of oxygen to the brain, lower limbs as well as other important organs is inhibited. Consequently, the person suffers conditions such as dementia, impotence, high blood pressure, deterioration of the heart among others, which reduce the quality of life for the person involved. If a person

Comparative Study on Consumption Patterns of Soft Drinks and Fruit Juices Essay Example for Free

Comparative Study on Consumption Patterns of Soft Drinks and Fruit Juices Essay A drink, or beverage, is a liquid specifically prepared for human consumption. In addition to basic needs, beverages form part of the culture of human society. or any liquid suitable for drinking; may I take your beverage order? or A liquid to consume, usually excluding water; a drink. This may include tea, coffee, liquor, beer, milk, or soft drinks Types of beverage The various types of beverage are: †¢Alcoholic beverages †¢Non-Alcohol beverages †¢Soft drinks †¢Fruit juice †¢Hot beverages †¢Other 1. Alcoholic beverages. An alcoholic beverage is a drink containing ethanol, commonly known as alcohol, although in chemistry the definition of an alcohol includes many other compounds. Alcoholic beverages, such as wine, beer, and liquor have been part of human culture and development for 8,000 years. 2. Non-alcohol beverages Non-alcoholic beverages are drinks that would normally contain alcohol, such as beer and wine but are made with less than . 5 percent alcohol by volume. The category includes drinks that have undergone an alcohol removal process such as non-alcoholic beers and de-alcohol zed wines. Non-alcoholic variants: †¢Low alcohol beer †¢Non-alcoholic wine †¢Sparkling cider 3. Soft drinks The name soft drink specifies a lack of alcohol by way of contrast to the term hard drink and the term drink, the latter of which is nominally neutral but often carries connotations of alcoholic content. Beverages like colas, sparkling water, iced tea, lemonade, squash, and fruit are among the most common types of soft drinks, while hot chocolate, hot tea, coffee, milk, tap water, alcohol, and milkshakes do not fall into this classification. Many carbonated soft drinks are optionally available in versions sweetened with sugars or with non-caloric sweeteners. 4. Fruit juice Juice is a liquid naturally contained in fruit or vegetable tissue. Juice is prepared by mechanically squeezing or macerating fresh fruits or vegetables without the application of heat or solvents. For example,orange juice is the liquid extract of the fruit of the orange tree. Juice may be prepared in the home from fresh fruits and vegetables using variety of hand or electric juicers. Many commercial juices are filtered to remove fiber or pulp, but high pulp fresh orange juice is a popular beverage. Juice may be marketed inconcentrate form, sometimes frozen, requiring the user to add water to reconstitute the liquid back to its original state 5. Hot beverages Hot beverages, including infusions. Sometimes drunk chilled. ?Coffee-based beverages ?Cappuccino ?Coffee ?Espresso ?Cafe au lait ?Frappe ?Flavored coffees (mocha etc. ) ?Latte ?Hot chocolate ?Hot cider ?Mulled cider ?Tea-based beverages ?Flavored teas (chai etc. ) ?Green tea? Pearl milk tea ?Tea ?Herbal teas ?Yerba Mate ?Roasted grain beverages ?Sanka 6. Other Some substances may either be called food or drink, and accordingly be eaten with a spoon or drunk, depending on solid ingredients in it and on how thick it is, and on preference: †¢Soup †¢Yogurt OVERVIEW OF THE INDUSTRY The beverage market is worth $55 billion worldwide. The tides are turning for many beverage categories. While the carbonated soft drink and beer categories are merely treading water with flat sales, the energy drink category is surging ahead like never before. Bottled water, ready-to-drink coffee, ready-to-drink tea and sports drinks follow close behind with substantial sales increase- drinks without added sugar, no beer, along with developments in juice drinks and dairy-based drinks, are helping to turn around sales in these categories. What follows is a category-by-category look at the state of the beverage industry, including the top brands, new products, innovations and future trendsetters. In order to be successful in the marketplace, one has to think in terms of health innovation, flavor innovation, ingredient innovation and specific age groups. These are the factors that will shape the future of the beverage industry. â€Å"Today’s consumers are concerned with overall health and wellness. As a result, there is significant impact on food and beverage purchases. Many studies have shown that consumers are as concerned with good health as they are about maintaining a high quality of life. † Do you know what type of new beverage consumers are most likely to try? Do you know where they are most likely to pick those products up? Do you know why? Beverage Industry wanted to know the answers to these questions and to delve deeper into the ever-increasing number of new product launches in the beverage market. â€Å"The soft drink industry is training people to seek out new products, even the big guys are coming out with limited-edition flavors, and consumers are beginning to see that there is more flavor activity going on in the category. Whether that really nets anybody any sales gains is another thing, but it is teaching consumers to seek out and try new products. It’s also trying to create some excitement there. † In spite of several challenges and restrictions faced by this industry, it is a ‘roll’ like never before. Customer preferences may have shifted, but they are still always on the look out for a can of ‘coke’ or a new ‘flavored’ drink to quench their thirst. INDIAN BEVERAGE MARKET The size of the Indian food processing industry is around $ 65. 6 billion, including $20. 6 billion of value added products. Of this, the health beverage industry is valued at $230 million; bread and biscuits at $1. 7 billion; chocolates at $73 million and ice creams at $188 million. The size of the semi-processed/ready-to-eat food segment is over $1. 1 billion. Large biscuits confectionery units, Soya processing units and starch/glucose/sorbitol producing units have also come up, catering to domestic and international markets. The three largest consumed categories of packaged foods are packed tea, biscuits and soft drinks. The Indian beverage industry faces over supply in segments like coffee and tea. However, more than half of this is available in unpacked or loose form. Indian hot beverage market is a tea dominant market. Consumers in different parts of the country have heterogeneous tastes. Dust tea is popular in southern India, while loose tea in preferred in western India. The urban-rural split of the tea market was 51:49 in 2000. Coffee is consumed largely in the southern states. The size of the total packaged coffee market is 19,600 tones or $87 million. The total soft drink (carbonated beverages and juices) market is estimated at 284 million crates a year or $1 billion. The market is highly seasonal in nature with consumption varying from 25 million crates per month during peak season to 15 million during off-season. The market is predominantly urban with 25 per cent contribution from rural areas. Coca cola and Pepsi dominate the Indian soft drinks market. Mineral water market in India is a 65 million crates ($50 million) industry. On an average, the monthly consumption is estimated at 4. 9 million crates, which increases to 5. 2 million during peak season. RECENT ISSUES 1. Xtazy, another energy drink for the Indian market The Indian market for energy drinks was estimated recently to have a size of Rs 500 crore, about 90 million Euros. The market which is so far dominated by Red Bull, is attracting various new players which want to get a share in a growing business. One of the aspirants is Xtazy, an energy drink from the US. â€Å"Xtazy is the forth largest energy drink inthe US†, says Rohan Malhotra, Managing Director of R. M. Indian Liquor Pvt. Ltd. , the exclusive importer for Xtazy. Malhotra has launched Xtazy already in Eastern India, and was looking now for a distributor in the Delhi area, when FII spoke to him during IFE fair in Delhi recently. In order to take on Red Bull and get a share of 20% from their business, Malhotra wants to offer better conditions to distributors. â€Å"We provide a margin of 6-8% to a distributor, who thus can earn about Rs 6 a can†, Malhotra says. â€Å" This is more than what Red Bull offers which is only about 2 – 3 Rs per can. † Xtazy is available in cans of 350 ml, thus more than the usual 250 ml of other energy drinks, and will be priced with a MRP of Rs 85. Four variants are offered, Cranberry Blast, Sugar Free Passion Fruit-Pineapple, Orange Blast and Lime Blast. Malhotra has planned several marketing measures to promote Xtazy, like PoS actions, coupons and direct marketing in a first round, and night parties in a second round. In marketing communication, he is highlighting not only the variants, but also health effects as the USPs of Xtazy, which are derived from ancient herbs used in the drink like gingko and guarana. The extract of gingko biloba leaf has been shown to dilate blood vessels and has the ability to increase peripheral blood circulation, especially to the brain, the company writes in a leaflet. Guarana from Brasil would serve to promote weight loss by increasing the metabolic rate and reducing the appetite. Besides the US, Malhotra says, Xtazy would be marketed also in Israel, Ukraine and in Turkey and would soon be launched in China. 2. Australia-based Aromas launches first coffee store in India. Australia-based Aromas, one of the leading coffee chain shops, launched its first cafe outlet in India at Hiranandani, Powai, and Mumbai. The company also tied up with Ideal Hospitality Private Ltd (IHPL), which would own the brand in the country and south-east Asia. Jayant Mahiskar, chairman and MD, IHPL, said, Aromas is being launched keeping in mind the true coffee connoisseurs. We aim at targeting the youth and corporate at our outlets and Powai with a mix of residential and office complexes was a natural choice. The coffee has been created from selection of the original beans and blended to suit all tastes. Aromas ensures freshness and fullness of flavor. According to the agreement with Aromas, IHPL will pay about 1. 5% of the gross revenue earned. Further, the company has decided to invest about Rs. 50-75 crore in the next three years to expand its footprint with 99 outlets in India. 3. China rejects Coke bid to take-over major juice maker China has rejected Coca-Colas $2. 5 billion bid to buy a major Chinese juice maker. The purchase of Huiyuan Juice Group Ltd would have been the biggest foreign acquisition of a Chinese company to date. The proposed purchase was rejected on anti-monopoly grounds, the Chinese commerce ministry announced on its website. Coca-Colas bid in September prompted an outcry by nationalists who urged the government to bar foreigners from acquiring one of Chinas most successful homegrown brands. Rival juice producers warned that the acquisition would give Coca-Cola too dominant a position in Chinas beverage market. A Coca-Cola spokesman in Hong Kong learned of the rejection of the sale had no immediate comment. Huiyuans founders and major shareholders already had endorsed the sale. If Coke were to take over Huiyuan, it will dominate the soft drinks market in China, which not only hurts consumers, but also other sector participants. Huiyuan controls more than a tenth of the Chinese fruit and vegetable juice market that grew 15% last year to $2 billion. Coca-Cola has a 9. 7% share and dominates in diluted juices. According to analysts Chinas ruling on Coke could cut both ways in that Chinese firms that have been making increasingly high profile acquisitions abroad may run into trouble of their own. 4. Pepsis Slice kicks off the new season with Aamsutra PepsiCos popular mango juice drink brand- Slice kicks off the 2009 season with its new Aamsutra concept. According to Homi Battiwalla, business head, juice juice drinks, PepsiCo India, Slice had seen powerful consumer momentum post the re-launch of 2008. The new winning formulation has been appreciated by consumers. Aamsutra has driven strong disruption in the juice and juice drink category. All of this has made Slice the fastest growing mango drink brand in the country. South India is the lead market for mango drinks in the country. Andhra Pradesh is the biggest mango market and also the fastest growing market for Slice and mango drinks in the country. Tamil Nadu is amongst the top three states and Slice is the market-leader in Tamil Nadu, he added Pepsi has now opted for a new brand ambassador, Katrina Kaif. The creative thought behind the new communication was to further enhance the Slice experience into dimensions of pleasure, sensuality and indulgence. Last years commercial was about enumerating the principles of Aamsutra or the art of experiencing pure mango pleasure with the new Slice. This year, the commercial portrays the next level to bring alive the mango indulgence, stated Hari Krishnan, Vice President, JWT. The company has now opted for a 360 multimedia campaigns involving digital, print, radio, impact outdoors and sampling in core markets. 5. Parle Agro launches lemon flavoured drink LMN Parle Agro, one of the leading food beverage companies in India, has launched a new fruit-based lemon drink LMN in the non-carbonated segment. The new brand is a natural lemon juice drink and the only brand in India with a taste closest to home made, fresh lime water (Nimbu pani). According to the company, LMN will offer consumers a healthy, refreshing drink with the goodness of vitamin C. Every summer, the Indian beverage market has seen cola majors battle it out. This summer, the launch of LMN will see the cola wars taking a back seat and the battle spilling over to the non-cola segment, to be more precise in the nimbu paani category. PepsiCo India last week launched a nimbu pani drink, Nimbooz, under the 7Up brand On the occasion of LMNs launch, Nadia Chauhan, joint managing director and CMO, Parle Agro, said, Nimbu pani has traditionally been Indias most commonly consumed cold beverage. In fact the idea of a branded lemon drink is so simple that you would wonder why nobody thought of it earlier. The challenge for us was packaging a natural product while retaining its fresh, original taste throughout its shelf life. LMN will be available in 110 ml Tetra, 200 ml Tetra and 500 ml PET packs priced at Rs 5, Rs 10 and Rs 23 respectively. The company aims to touch a turnover of Rs 3000-3500 crore by 2011. The company will target both (youth and adult) segments of consumers to turn them into branded consumers of nimbu pani. Besides this LMN will also target an emerging segment of consumers who are looking for a healthy and refreshing beverage in the country. For the last 20 years, Parle Agro has been the market leader in fruit based beverages, we have constantly worked keeping in mind Indian preferences while formulating products that cater to the Indian palate. It is without any doubt that only an Indian company can understand what real nimbu pani tastes like and what the Indian consumer wants in a packaged offering, Chauhan added. Further, the company claims that packaged nimbu pani will have tremendous growth potential, higher than other packaged drinks mainly because of a major shift in consumer behavior. Today, the beverage consumer is looking for hygiene, convenience, refreshing taste, affordability and year-round availability. The name LMN is derived from the SMS version of the word lemon. Parle Agro also owns other fruit drink brands like Frooti, Appy Fizz and packaged drinking water, Bailey. 6. PepsiCo launches Nimbooz, packaged lemon juice with no fizz and artificial flavours. PepsiCo India has launched its packaged nimbu paani, Nimbooz, under its 7Up brand. The home-made nimbu paani or lime juice has been specially created to suit Indian tastes. The lemon juice, no fizz and artificial flavours, is available in trendy, convenient packs. The drink offers great value to consumers in three packaging formats of 200 ml returnable glass bottles (RGB), 350 ml PET and 200 ml Tetra attractively priced at Rs 10, Rs 15 and Rs 10, respectively. According to Ms Punita Lal, Executive Director- Marketing, PepsiCo India, Nimbooz, is specially developed to suit Indian tastes and preferences. Nimbooz is an affordable offering for consumers on the go because of its ready-to-drink format that is both convenient and hygienic. The proposition of the Indian refresher perfectly captures the mass appeal of this product and will certainly drive consumer connect, stated Ms Alpana Titus, Executive VP-Flavours, PepsiCo India. PepsiCo has drawn up an intensive consumer activation campaign to market Nimbooz. The 360 degree marketing communication plan will revolve around building awareness through multi-city launches and road shows, comprehensive 3D activation, leveraging Out-of-Home (OOH) media, radio, press and outdoors. Aggressive trial generation and sampling initiatives will also be taken forward across major cities of the country. A special Nimbooz Highway Gadi has been created that will visit the four major highways connecting Delhi to Jaipur, Dehradun, Agra to drive trails and consumer education. 7. Coke launches fruit-flavoured Fanta Apple nationally After successfully introducing it in southern markets last year, Coca-Cola India has launched its fruit-flavoured soft drink Fanta Apple nationally. The product is available in 200 ml and 300 ml returnable glass bottles and also in 500 ml PET pack priced at Rs 8, Rs 10 and Rs 22 respectively. During the Fanta Apple launch in October 2008, Venkatesh Kini, marketing vice-president, Coca-Cola India, said that the company had planned to reach about 3. 5 lakh customers with sample apple flavoured drink to extend its market leadership in the fruit flavoured segment in Andhra Pradesh and Tamil Nadu. As per consumer research, we have found that after orange, apple is the most preferred fruit in the country and Fanta Apple has been developed specially for the Indian palate, Kini said on Monday. According to experts, the nationwide launch of Fanta Apple is a part of the companys $250 million business plan for the country. Fanta Apple is the second flavour after Fanta Orange under Fanta brand of the company. We have had an excellent response down south with a reused value to the drink and with the national launch of Fanta Apple, we are stepping stones to extend Coca Cola Indias market leadership in the fruit-flavoured sparkling drink segment, Kini added. The company has also announced Bollywood actress Genelia DSouza as the new brand ambassador of the Fanta brand. According to reports, the current expected Indian soft drink market is about Rs 6,000 crore, in which the company shares about 50% market with its various brands like Coke, 7 Up, Fanta, Sprite and Thums Up. STUDY OF GROWTH OF SOFT DRINK MARKET SOFT DRINKS Carbonated drinks are dominated by artificial flavors based on cola, orange and lime with Pepsi and coca-cola dominating the market. The entire part of the drin. †¢Cola products account for nearly 61-62% of the total soft drinks market. †¢Two global majors’ Pepsi and coke dominate the soft drink market. †¢NCAER survey says 91% of soft drink in the country is in the lower, lower middle and upper middle class people. †¢The market is worth around Rs. 5000 crores with growth rate of around 10-15%. †¢The annual per capita consumption in India is only about 6 bottles vis- a- Vis 340 bottles in the U. S. †¢The production as soft drinks has increased from 5670 million bottles in 1998-99 to 6230 million bottles in 1999-2000 industry source. †¢Growth market this year is expected to be 10-15% in value terms and 20-22% in volume terms. However, the market for carbonated drinks is stagnating and not growing as expected. MAJOR PLAYERS IN SOFT DRINKS SEGMENT COCA COLA: thanda matlab coca cola!!! Coca cola has truly remarkable heritage. From a humble beginning in 1886 it has now become the flagship brand of largest manufacturer, distributor of non alcoholic beverages in the world. In India, coca cola was the leading soft drink till 1977 when govt. policies necessitated its departure. Coca cola has made its return to the country in 1993. and made significant investment to ensure that the beverage is available to more and more people in remote as well as inaccessible parts of the world. Coca cola returned to India in 1993 and over the past ten years has captured the imagination of the nation, building strong association with cricket, the thriving cinema industry, music etc. coca cola has been very strongly associated with cricket, sponsoring the world cup in 1996. In 2002, coca cola launched the campaign,†Thanda Matlab coca cola†. in 2003,coke was available for just rs,5 crores in the country. FANTA : GHOONTH BHAR SHARARAT KAR LEY!!! Fanta entered the Indian market in year 1996 under the coca cola brand . over the years, Fanta has occupied a strong market place and is identified as â€Å"the fun catalyst†. Fanta stands for its vibrant color, tempting taste and tingling bubbles that not just uplifts feelings but also helps free spirit thus encouraging one to indulge in the moment. LIMCA: LIME AND LEMONI!!! Drink that can cast a tangy refreshing spell on anyone, anywhere. Born in 1971, Limca has been the original thirst choice, of millions of consumers for over three decades. The brand has been displaying healthy volume growing year on year and limca continues to be leading flavoring soft drinks in the country. Dive into the zingy refreshment of limca and walk away a new person. SPIRITE: SPIRITE BHUJAYE PYAAS BAKI SAB BAKWAAS!!! World wide sprite ranked as no. 4 soft drink and is sold in more than 190 countries In India, sprite was launched in year 1999 and today it has grown to be one of the fastest growing soft drinks, leading clear lime category. Today sprite is perceived as a youth icon. With strong appeal to youth sprite has stood for a straight forward and honest attitude. Its clear crisp hingtaste encourages today’s youth to trust their instincts, influence them to be true who they are and to obey their thirst. THUMS UP: TASTE THE THUNDER!!! Strong cola taste, exciting personality. Thums up is a leading carbonated soft drink and most trusted brand in India. Originally introduced in 1977, thums up was acquired by the coca cola company in 1993. Thums up, is, known for strong, fizzy taste and its confident, mature and uniquely masculine attitude. This brand clearly seeks to separate the man from the boys. MAAZA: YAARI DOSTI TAAZA MAAZA!!! Maaza was launched in 1976. In 1993, maaza was acquired by coca cola India. Maaza currently dominates the fruit drink category. Over the years, maaza has become synonymous with mango. â€Å"Taaza Mango, Maaza mango, Botal mei aam, maaza hai naam†. consumers regard maaza as wholesome, natural, fun loving drink real experience of fruit. The campaign builds on the existing equity of the brand and delivers a relevant emotional benefit to the moms rightly captured in tagline, â€Å"yaari dosti, and taaza maaza†. PEPSI: YEH DIL MAANGE MORE!!! Pepsi cola is a carbonated beverage that is produced and manufactured by Pepsi co. It is sold in stores, restaurants and from vending machines. The drink was first made in the 1890’s in North Carolina. The brand was trademarked on June 16, 1903. There have been many Pepsi variants produced over the years. †¢Diet Pepsi †¢Crystal Pepsi †¢Pepsi twist †¢Pepsi max †¢Pepsi samba †¢Pepsi blue †¢Pepsi gold †¢Pepsi holiday spice †¢Pepsi jazz †¢Pepsi x(available in Finland brazil) †¢Pepsi next(available in Japan south Korea) STUDY OF GROWTH OF FRUIT DRINK MARKET FRUIT JUICES Branded fruit juice market in India holds an immense potential. Usually confused and considered synonymous with non-aerated drinks, fruit pulps, juices and squash are high sugar beverages, which are centrifuged and filtered to give a semi- clear appearance. In the past, this sector enjoyed an excise exemption, keeping cost at minimal. However the withdrawal of exemption has inflated costs and can affect growth, with dramatic change possible on reintroduction of excise exemption. MARKET †¢The organized fruit beverage market is estimated at Rs. 500 crores market. (Nectars, drinks and juices combined). †¢The market has grown at a 20% to 25% rate. †¢Of this, more expensive juices segment has grown at rate of 40%this year. It accounted for only 15% of the fruit beverage 3 years back. †¢In –home consumption of juices has gone up from 30%, three years back to 80%today. †¢Mango based drinks account for two thirds of fruit drinks industry. MAJOR PLAYERS IN THE FRUIT DRINK SEGMENT DABUR REAL Dabur’s flagship brand real fruit juice is a market leader in packaged fruit juice category. Real was launched in 1996 and the brand has carved a niche for itself by claiming to be the only fruit juice in packaged form . i. e. 100%preservative free. Real, with market share of 57% comes in nine flavors: †¢Orange †¢Mango †¢Pineapple †¢Mix fruit †¢Grape †¢Guava †¢Litchi †¢Tomato †¢Cranberry Real Active is 100%fruit juice with no added sugar and is available in following variants: †¢Orange †¢Apple †¢Orange- carrot GODREJ The food division of godrej industry produces and market fruit drinks, fruit nectar and sofit soymilk. Godrej’s brand JUMPIN comes in the following flavor: †¢Mango †¢Pineapple †¢Apple †¢Litchi †¢Orange Godrej’s x’s is a range of fruit nectar with more fruits. It’s available in following flavors: †¢Orange †¢Apple †¢Grape PEPSI’S TROPICANA. Tropicana brand fruit juice enjoys a market share of 25% and has registered a double digit growth and has outpaced the growth of fruit juice market in India. It is available in following flavors: †¢Orange †¢Apple †¢Grape †¢Cranberry LEH BERRY It is a product from Ladakh Foods. Its first fruit juice in Delhi and its selling it in the more affluent parts of town. It enjoys a market share of 4% and is available in a variety of flavors: †¢Pineapple †¢Apple †¢Mixed fruit †¢Orange †¢Blackcurrant †¢Mango †¢Guava PARLE’S FROOTI and APPY Frooti was launched back in 1985 and enjoys market dominance with 85% of market share. Parle’s Agro’s APPY, in 1996 had a market share of 5% in the fruit drink segment; in 2003 its new variant-APPY FIZZ was launched. RESEARCH METHODOLOGY METHODOLOGY Every project work is based on certain methodology, which is a way to systematically solve the problem or attain its objectives. It is a very important guideline and lead to completion of any project work through observation, data collection and data analysis. According to Clifford Woody, â€Å"Research Methodology comprises of defining redefining problems, collecting, organizing evaluating data, making deductions researching to conclusions. † Accordingly, the methodology used in the project is as follows: Defining the objectives of the study Framing of questionnaire keeping objectives in mind (considering the objectives) Feedback from the respondents Analysis of feedback Conclusion, findings and suggestions. PURPOSE OF THE STUDY The main aim of this research study is to analyze the preference of people (of different age groups) on consumption patterns of Soft Drinks and Fruit Juices. OBJECTIVE OF THE STUDY †¢To study the preferences of the people for soft drinks and fruit juices. †¢To find out the factor(s) that influences the consumer’s consumption of soft drinks and fruit juices. †¢To test the know-how of the consumers regarding the various existing brands of soft drinks and fruit juices. †¢To explore the next best beverage after soft drinks and fruit juices. †¢To find out how the beverage is positioned in the mind of the consumers. SCOPE OF THE STUDY †¢This study is confined to the North West Delhi region covering areas of Paschim Vihar, Pitam Pura, Rohini area, Punjabi Bagh. †¢Seasonal drinks are not considered in the study. †¢We are considering only canned juices. †¢We are not considering water alcoholic drinks. RESEARCH DESIGN A research design is a framework or blueprint for conducting the marketing research project. It specifies the details of the procedures necessary for obtaining the information needed to structure and/or solve marketing research problem. On the basis of fundamental objectives of the research we can classify research design into two general types: EXPLORATORY RESEARCH CONCLUSIVE RESEARCH Exploratory research is one type of research design, which has its primary objective the provision of insights into, and comprehension of, the problem situation confronting the researcher. Conclusive research is designed to assist the decision maker in determining evaluating and selecting the best course of action to take in a given situation. Conclusive research can be further divided into two types:- †¢Descriptive †¢Experimental The research design used in this project is a DESCRIPTIVE DESIGN. Descriptive study as the name implies is designed to describe something-for example the characteristics of users of a given product, the degree to which the product use the varies with income, age, etc. SAMPLING TECHNIQUE USED: This research has used convenience sampling technique. 1) Convenience sampling technique: Convenience sampling is used in exploratory research where the researcher is interested in getting an inexpensive approximation of the truth. As the name implies, the sample is selected because they are convenient. SELECTION OF SAMPLE SIZE: For the study, a sample size of 100 has been taken into consideration. SOURCES OF DATA COLLECTION: Research will be based on two sources: 1. Primary data 2. Secondary data 1) PRIMARY DATA: Questionnaire: Primary data was collected by preparing questionnaire and the people were randomly being requested to fill them. 2) SECONDARY DATA: Secondary data will consist of different literatures like books which are published, articles, internet and websites. In order to reach relevant conclusion, research work needed to be designed in a proper way. STATISTICAL TOOLS USED The main statistical tools used for the collection and analyses of data in this project are: †¢Questionnaire †¢Pie Charts †¢Bar Diagrams DATA ANALYSIS FINDINGS Q1. What do you prefer to drink? (Tick any 1) Particulars No. of RespondentsPercentage Soft Drinks5757% Fruit Juices4343% Total100100% Q2. Frequency of consumption of your preferred drink in a week? SOFT DRINKS Particulars No. of RespondentsPercentage. Daily2849% 2-6 times2340% Above 7611% Total57100% FRUIT JUICES Particulars No. of RespondentsPercentage Daily1023% 2-6 times3070% Above 737% Total43100% Q3. On what occasions, do you often consume the Soft Drinks? Particulars No. of RespondentsPercentage Feeling Thirsty1818% Parties / Celebrations4545% Without any reason (just like that)2525% Others1212% Total100100% Q4. On what occasions, do you often consume the Fruit Juices? Particulars No. of RespondentsPercentage Feeling Thirsty1717% Parties / Celebrations3232% Without any reason (just like that)2424% Others2727% Total100100% Q5. What induces you to buy Soft Drinks? Particulars No. of RespondentsPercentage Price with quantity3030% Health Drink 44% Status symbol 88% Taste3232% Variety2626% Total100100% Q6. What induces you to buy Fruit Juices? Particulars No. of RespondentsPercentage Price with quantity1313% Health Drink 4040% Status symbol 1515% Taste2222% Variety1010% Total100100% Q7. If not a Soft Drink or a Fruit juice, which other beverage (other than water) tops your mind? Particulars No. of RespondentsPercentage Coffee3030% Tea2525% Shakes(Milk/Ice cream/Fruit)88% Lassi1212% Sharbat2525% Total100100% Q8. How do you rate canned juices as compared to fresh juices? Particulars No. of RespondentsPercentage Equivalent to fresh juices 2424% Have artificial added flavor 3636% Healthy with preservatives 4040% Total100100% Q9. How do you view Soft Drinks? Particulars No. of RespondentsPercentage As a health drink44% As a status symbol88% As an aid to put off thirst5555% Any other3333% Total100100% Q10. How do you view Fruit Juices? Particulars No. of RespondentsPercentage As a health drink4040% As a status symbol1515% As an aid to put off thirst3232% Any other1313% Total100100% Q11. Do advertisements affect your purchases? Particulars No. of RespondentsPercentag.

The Definitions And Theories On Globalisation Politics Essay

The Definitions And Theories On Globalisation Politics Essay Without an iota of doubt it can be said that one of the metanarratives of our time is globalisation. Indeed, the phrases like the world has become a global village have become clichà ©s. To quote Fred Halliday Globalization has become, over the past few years, the catchword of international economic and political analysis. [Halliday, 2000, pp. 238] David Held and Anthony Mcgrew have expressed this in a slightly different way Indeed, globalization is in danger of becoming, if it has not already become, the clichà © of our times: the big idea which encompasses everything from global financial markets to the Internet but which delivers little substantive insight into the contemporary human condition [Held, Mcgrew, et al. 1999, pp. 1] They then superinduce globalization reflects a widespread perception that the world is rapidly being moulded into a shared social space by economic and technological forces and that developments in one region of the world can have profound consequences f or the life chances of individuals or communities on the other side of the globe.[Ibid] Here in this paper, first we will deal with the definitional and conceptual aspects of globalization. Then we will focus on the prospects and challenges of globalization. Finally, we will try to arrive at a cogent conclusion. DEFINITION AND CONCEPTUALIZATION: Globalization has been defined by different writers in different ways. Indeed, it has got different meanings to different people. According to Anthony Mcgrew, in simplest terms, globalization refers to widening, deepening and speeding up of worldwide interconnectedness [Mcgrew in Smith and Baylis (ed), pp. 20]. Martin Griffiths and Terry O Callaghan have defined is as the acceleration and intensification of mechanisms, processes and activities that are allegedly promoting global interdependence and perhaps ultimately global political and economic integration. It is, therefore, a revolutionary concept, involving the deterritorialisation of social, political, economic, and cultural life. [Griffiths and OCollaghan, 2004, pp. 126-127]. According to Steve Smith and John Baylis, globalization is the process of increasing interconnectedness between societies such that events in one part of the world have more and more effects on peoples and societies for away. They have also conceptualized the global world as one in which political, economic, cultural and social events become more and more impact. [Smith and Baylis ed, 2005, pp. 8] It is to be viewed not as a mere series of reforms giving free rein to transnational companies but as a radical programme to reshape the entire, economic, political, legal and ideological landscape of capitalism [Zuege, Leys et al (ed), 2006, pp. 1]. Amiya Kumar Bagchi has provided a different interpretation of globalization in his paper Womans Employment and well-being in a Globalising world as a deliberate concatenation and control of processes of production, exchange, information and services by the rich in rich nations of the world in collusion with the rich of most countries so as to increase their own power and wealth at the cost of the poor and disadvantaged everywhere. [Bagchi in Kar (ed), 2005, pp. 276] We may cite a few more definitions of globalization In words of Giddens, globalization refers to the intensification of worldwide social relations which link distant localities in such a way that local happenings are shaped by events occurring many miles away and vice versa. [Quoted in Smith and Baylis (ed), 2005, pp. 24] Gilpin calls it The integration of the world-economy. [Ibid]. Scholte conceptualizes it in terms of De-territorialisation or à ¢Ã¢â€š ¬Ã‚ ¦ the growth of supraterritorial relations between people. [Ibid] David Harvey defines globalization in terms of time space compression. [Ibid] Anthony Mcgrew defines globalisation as a historical process involving a fundamental shift or transformation in the spatial scale of human social organization that links distant communities and expands the reach of power relations across regions and continents. [Mcgrew in Smith and Baylis (ed), 2005, pp. 24] In his presidential address to the 78th Annual Conference of the Indian Economic Association (28-30 Dec, 1995), Deepak Nayyar defined globalization as the expansion of economic activities across political boundaries of the nation states. More important, perhaps, it refers to a process of increasing economic integration and growing economic inter-dependence between countries in the world economy. It is associated not only with an increasing cross-border movement of goods, services, capital, technology, information and people also with an organization of economic activities which straddles national boundaries. [Nayyar, 1996, pp. 1] Held and Mcgrew have written, A satisfactory definition of globalization must capture each of these elements : extensity (stretching), intensity, velocity and impact. And a satisfactory account of globalization must examine them thoroughlyà ¢Ã¢â€š ¬Ã‚ ¦. By acknowledging these dimensions a mere precise definition of globalization can be offered. Accordingly, globalization can be thought of as: a process (or set of process) which embodies a transformation in the spatial organization of social relations and transactions assessed in terms of their extensity, intensity, velocity and impact generating transcontinental or interregional flows and networks of activity, interaction, and the exercise of power. [Held and Mcgrew (ed), 1999, pp. 15-16]. According to C. Sheela Reddy, Globalisation is a complex, multidimensional, social, economic, cultural, technological and political process in which the mobility of capital, ideas, technology, organizations and people has acquired a growing global and transnational form. Advances in new technology (in particular information and communications technology), cheaper and quicker transport, trade, liberalization, increase in financial flows and growth in the size and power of corporations are its distinctive features. It is a blessing to people benefitting from the new opportunities. At the same time others are being left behind in poverty, effectively marginalized from the hopes that globalization holds out. [Reddy, 2008, pp. 84] Thus, from the above definitions, we may reiterate some important aspects of globalization like increasing interaction of social, economic, and political activity, relative deterritorialisation and de-nationalisation of the state, increasing movements of good and services, deregulation of national economy and so on. Anthony Mcgrew observes that globalization is characterized by a stretching of social, political and economic activities across political frontiers. the intensification, or the growing magnitude of interconnectedness in almost every sphere of social existence. the accelerating pace of global interactions and processes as the evolution of world wide systems of transport and communication. the growing extensity, intensity and velocity of global interactions. [Mcgrew in Steve and Baylis (ed), 2005, pp. 22] PERIODISATION OF GLOBALISATION: The periodisation of the process of globalization has been a matter of intense debate. Some regard it as a new phenomenon, while others regard it as the new phase of an old phenomenon and thus old wine in a new bottle. Chandan Sengupta has written One opinion is that the concept of globalization dates back to the voyage of discovery in the 15th century. According to Immanuel Wallerstein, the capitalist economic foundation of globalization was laid as early as in the16th century. Ronald Roberstson traced the historical temporal path of globalization to the present complex structure of global system through five phases: (i) the germinal (1400-1750) phase of dissolution of christendom an emergence of nationalism in Europe, (ii) the incipient (1750-1875) phase of nation state and the initial phase of internationalism and universalism in Europe, (iii) the take off (1875-1925) phase of conceptualization of the world as a single international society, global calendar, first world war, mass international migration and inclusion of non-Europeans in the international club of nation states; (iv) the struggle for hegemony (1925-1969) phase of cold war, the emergence of legue of Nations and the UN, and the emergence of third world, and (v ) the uncertainty (1969-1992) phase of space exploration, recognition of global environmental problem and global mass media, via space technology [ ] The roots of newly emerging forces of globalization have been traced in specific economic and political developments in the late 1980s or early 1990s. [Sengupta, 2001, pp. 3137] TWO PERSPECTIVES OF THE CONCEPTUAL CONSTRUCTIONS OF GLOBALISATION: According to Chandan Sengupta, there are two broad contexts in which globalization has been defined. These two contexts are not very far from one another. One is the economic context, the other that of non-economic which broadly includes socio-cultural, historical and political dimensions of globalization. Such a division of however, the author admits, in reality appear to be false because it is difficult to observe cultural dimensions of globalization totally independent of its material aspects. Scholars like Immanuel Wallerstein have resorted to the first perspective. While, Giddens, Robertson and Waters et. al, have tried to look globalization through the prism of socio-cultural perspective. [Ibid, pp. 3138]. THE GLOBALISATION DEBATE AND THE THREE SCHOOLS OF THOUGHT: Anthony, Mcgrew, David Held et. al have pointed out three broad schools of thought in relation to the globalization debate namely the hyperglobalizers, the sceptics, and the transformationalists. In essence each of these schools may be said to represent a distinctive account. We will highlight briefly what these theses are: For the hyperglobalisers, such as Ohmae, contemporary globalization defines a new era in which peoples everywhere are increasingly subject to the disciplines of the global marketplace. By contrast the sceptics, such as Hirst and Thompson, argue that globalization is essentially a myth which conceals the reality of an international economy increasingly segmented into three major regional blocs in which national governments remain very powerful. Finally, for the transformationalists, chief among them being Rosenau and Giddens, contemporary patterns of globalization are conceived as historically unprecedented such that states and societies across the globe are experiencing a process of profound change as they try to adapt to a more interconnected but highly uncertain world. Interestingly more of these three schools map directly on to traditional ideology positions or worldviews. [Held and Mcgrew, et. al, 1999, pp. 2] Held and others have also summarized the three dominant tendencies of globalization debate in a tabular form as follows. Conceptualizing globalization: three tendency Hyperglobalists Sceptics Transformationalists Whats new? A global age Trading blocs, weaker geogoverance than in earlier periods Historically unprecedented levels of global interconnectedness Dominant features Global capitalism, global governance, global civil society World less interdependent than in 1890s Thick'(intensive and extensive) globalization Power of national governments Declining or eroding Reinforced or enhanced Reconstituted restructured Driving forces of globalization Capitalism and technology States and markets Combined forces of modernity Pattern of stratification Erosion of old hierarchies Increased marginalization of south New architecture of world orders Dominant motif McDonalds, Madonna etc. National interest Transformation of political community Conceptualization of globalization As a reordering of the framework of human action As internationalization in regionalisation As reordering of interregional relations and actions at a distance Historical trajectory Global civilization Regional blocs / clash of civilizations Indeterminate global integration and fragmentation Summery argument The end of the nation-state Internationalisation depends on state acquiescence and support Globalization transformation state power and world politics [Ibid, pp. 10] It is noteworthy that when it comes to the sources of contention in the globalization debate, Held and others have mentioned five principal sources namely conceptualization causation periodisation impacts and the trajectories of globalization. [Held and Mcgrew et al.,1999,p10 ] It is not the purpose of this paper to explore them all at length. So, we will limit our discussion to the prospects and challenges of globalization only. PROSPECTS OF GLOBALISATION: Globalisation is a double edged phenomenon. It has got prospects as well as challenges. As regards the prospects or post dimensions of globalization, Smith and Baylis have written: The pace of economic transformation is so great that it has created a new world politics. States are no longer closed units and they cannot control their economies. The world economy is more interdependent than ever, wit trade and finances ever expanding. Communications have fundamentally revolutionized the way we deal with the rest of the world. We now live in a world where events in one location can be immediately observed in the other side of the world. Other side of the world. Electronic communications alter our notions of the social groups we work and live in. There is now, more than ever before, a global culture, so that most urban areas resemble one another. The world shares a common culture, much of it emanating from Hollywood. The world is becoming more homogeneous. Differences between peoples are diminishing. Time and space seem to be collapsing. Our old ideas of geographical space and of chronological time are undermined by the speed of modern communications and media. There is emerging a global polity, with transnational social and political movements and the beginnings of a transfer of allegiance from the state to sub-state, transnational, and international bodies. A cosmopolitan culture is developing. People are beginning to think globally and act locally. A risk culture is emerging with people realizing both that the main risks that face them are global (pollution and AIDS) and that states are unable to deal with the problems. [Smith and Baylis, 2005, pp. 10-11] C. Sheela Reddy wrote about the positive dimensions of globalizations as follows Increasing economic opportunities for countries to find markets in which their labour forces can compete effectively. Opportunities for countries with institutional and technical infrastructure to attract investments. Increasing consumer choice and falling prices for individuals around the world. Increasing protection of vulnerable groups, as communications technology facilitates global awareness and actions by international solidarity and human rights movements. Better protection of the right to seek, receive and impact information through new communication tools including cellular phones, satellite television and the internet. The right of freedom of association or freedom of assembly for which physical presence is no longer required due to new communication tools. Facilitating exchange of information on social policies and services, access to educational information and multicultural link with people of other cultures. [Reddy, 2008, pp. 86] Certain writers argue that now national boundaries do not stand in way of process of an individual or a community thanks to globalization. Men (and women) have gained access to the treasure of knowledge and culture which is the product of genius all over the world. Now local communities have the opportunity to benefit from technology information, services, and markets available anywhere in the world. Finally, globalization has created an awareness regarding the global environment all over the world, and different nations have come to recognize global problems as a matter of their individual and collective responsibility [Gauba, 2005, pp. 173] Another section of writers who strike a balance between the merits and demerits of globalization have noted that globalisation has raised per capita income in the world to three times since 1945; it has created awareness regarding environment, and congenial conditions for disarmament. It has brought the condition of subordinate groups to limelight and inspired them to form their global organizations for their emancipation. It has also liberated them from the ideological domination of their local communities and enabled them to fight for their legitimate rights. [Ibid] As regard the impact of globalization on women, Lene Sjorup has written: women are ( ) involved in globalization at a number of interlocking, diverse and sometimes even contradictory levels. They may very well be the victims of one aspect of globalization, while they remain central actors in other aspects. Why, I ask myself, paint a picture of an overwhelming enemy confronting women, when a more detailed socio-religio-political analysis shows that women participate in complicated ways in global developments? Women surely are confronted with a number of obstacles at many levels. But, why use a mega-term like globalisation for describing the arch-enemy, instead of analyzing the many forms of oppression women face within the process of globalization, and including those from which we also benefit. [Sjorup, 1997, pp. 97] Thus, it would be wrong to treat globalization as a total anathema. As regards the future of globalization, Stanley Fischer (the first Deputy Managing Director of IMF) commented to Closing Panel Discussion of IMF on Aug 26, 2000: What about the future (of globalization)? Two cheering observations to begin with: First, most developing countries continue to liberalize trade despite their complaints about the global trading system. We calculate an index of trade barriers for individual IMF member countries. Almost uniformly, it shows that barriers to trade have been declining in the developing countries. They understand that unilateral trade liberalization is in their own interest, they are arguing for the advanced countries to open up not for themselves to close down and that is good news. Second, despite the recent crisis, capital accounts in almost all emerging market countries have remained open. And the two largest economies with relatively closed capital accounts. They understand that is the best way to go. They understand that is the best way to go. They are doing it cautiously and gradually and they are right to do it that way. But the direction in which they are moving is clear. Policy-makers in almost all developing countries have no intention of reversing the process of capital account opening, despite their complaints over much of what is going on in the world, and despite their concerns over the recent crises. [http: // www.imf.org/external / np/ speeches/2000/082600.htm. visited on 21/03/10 at 8.30 p.m] He has also mentioned two forecasts.The first is conditional : if we, and this means policy makers of the advanced countries and the international institutions, manage the processes well and bring the developing countries into the process of globalization, it will continue, to the potential benefit of all and to the likely benefit of almost all. And, second, there will be surprises along the way. [Ibid] CHALLENGES OF GLOBALISATION: The rewards of globalization has not been uniform and equitable. It has benefitted only a certain category of states and people. M.A. Ommen has even called it a contrived phenomenon. He cites three reasons why globalization is not the culmination of a natural process: Firstly, the world today is virtually governed by the G-7 countries (the USA, the UK, Japan, Canada, France, Germany, and Italy). The IMF, World Bank and the World Trade Organization (WTO), the avatar of GATT, are neatly co-opted into the process of the economic management of the world. Second, science and technology are not a free pursuit. They are in captivity, so to say. The military powers (this includes the former Soviet Union) and transnational corporations (TNCS) have manipulated science technology for power and profit. This trend continues. The end of cold war has not materially altered the situation. Third, the United States of America as Prof. Vernon points out, has been trying to create an international system in its own image has pioneered the so-called development ideology to counter communism. [Ommen, 1995, pp.75] GLOBALISATION : THE NEW AVATAR OF IMPERIALISM Some scholars are viewing globalization as the new face of imperialism. They are of the view that imperialist globalization is gradually spreading its wings to cast an abysmally dark shadow world over. Thinkers like Ranen sen are very much critical of this contretemps. He writes Globalisation is paving the way for the US imperialism which is out to exploit the unipolar geopolitics. Militarization and more aggressive programmes are designed within framework of hegemenistic objectives of the CIS authorities à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.. Washington has a long-term plan to destabilize the south and central Asian countries which have untapped hydrocarbon resource. Afghanistan has a massive resource of natural gas and Iraq has a developed oil industry. The US scheme of subversion in Afghanistan, Iraq and adjacent countries in nothing new. After becoming the hegemonistic ruler of world capitalist order, following the collapse of the USSR, Wash ington pressed Pentagon more vigorously into service to dominate the oil and natural gas sectors in those countries.[Sen in Kar (ed) 2005, pp. 93-94] It is often claimed that globalization has led to the increasing interdependence. Now, the basic questions concern. Interdependence among and who are the beneficiaries? Samit Kar writes in the preface of GLOBALISATION : ONE WORLD MANY VOICES [pp. 12] Is this interdependence of world society real or tilted in favour of the richer nations? Neo-Marxists are also apprehensive of the lopsided development brought by globalization Robert Cox and other neo-Marxists à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ stress the uneven hierarchical nature of economic globalization. The global economic power is increasingly concentrated in the leading industrialised countries, including the United States, Japan, and the States of Western Europe. That means the economic globalization will not benefit the impoverished masses of the Third World. Nor will it improve the living standards of the poor in the highly industralised countries. [Jackson and Sorensen, 2003, pp. 217] Mahuya Chakrabarty writes in the same vein in the article Free Market Globalisation: Oil conflict and US aggression-This so-called free market globalization does not actually mean the spread of productive capital in the world but the accelerated accumulation and concentration of capital in the few imperialist countries, chiefly the US. Liberalization, p rivatization and deregulationà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ the key factors attached with free market globalization à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.. have accelerated the outflow of social weather created by the people from the neo-colonies to the neo-imperialist countries. Here, the principal actor is the MNCs à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ the multinational agencies like the IMF, World Bank and WTO. [Chakrabarty in Kar (ed), 2005, pp. 108] Ranen Sen has written Globalisation is a bid to restructure the power and politics of developed capitalist countries under the US hegemony. It is in a way to recolonization through the trinity of World Bank, IMF and WTO. [Sen in Kar (ed), 2005, pp. 94] In the same tune Petras and Polychroniou, have pointed out the real nature and motives of these financial institutions These institutions were controlled by appointees of the respective imperial states and their function was to displace national markets and local producers and undermine popular social legislation in order to facilitate the entry of multinationals and the primacy of domestic export elites producing for the markets of the imperial counties. [Petras and Polychroniou, 1997, pp. 2251] GLOBALISATION AND UNEVEN DEVELOPMENT: The process of globalization is highly uneven. Deepak Nayyar observes There are less than a dozen developing countries which are an integral part of globalization in the late twentieth century. Argentina, Brazil and Mexico in Latin America and Korea, Hong Kong, Taiwan, Singapore, China, Indonesia, Malaysia and Thailand in Asia. These eleven countries accounted for about 30 percent of total exports from developing countries during the period 1970-1980. This share rose to 59 per cent in 1990 and 66 per cent in 1992. The same countries, excluding Korea, were also the main recipients of direct investment in the developing world accounting for 66 per cent of the average annual inflows during the period 1981-1991à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ this evidence suggests that globalization is most uneven in its spread and there is an exclusion in the process. Sub-Saharan Africa, West Asia, Central Asia and South Asia are simply not in the picture, apart from many co untries in Latin America, Asia and the Pacific which are left out altogether. [Nayyar, 1996, pp. 15] Nayyar also notes that the benefits of integration with the world economy, through globalization, would accrue only to those countries which have laid the requisite foundations for industrialization and development. This means investing in the development of human resources and the creation of a physical infrastructure. This means the acquisition of technological and managerial capabilities at a micro-level. This means the creation of institutions that would regulate, govern and facilitate the functioning of markets. In each of these pursuits, strategic forms of state intervention are essential. The countries which have not created these pre-conditions could end up globalizing prices without globalizing incomes. In the process, a narrow segment of their population may be integrated with the world economy, in terms of consumption patterns or living styles, but a large proportion of their population may be marginalized even further. [Ibid, pp. 16] According to C. Sheela Reddy, the benefits of economic globalization have not accrued to the majority due to certain adverse consequences like: The increase of inequalities among regions and nations, within nations and among individuals The continued growth of poverty. The increase of peoples vulnerability due to social risks such as unemployment and crime. The decrease in opportunities for regions, nations, communities and individuals to enjoy the benefits and advantages provided by globalization. à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ Thus the benefits of globalization are not uniformly enjoyed at present as many people still live in poverty and the result of alleviation efforts are uneven within and between the regions of the world. [Reddy, 2008, pp. 87-88] Hirst and Thompson have made a very harsh criticism of globalization. According to them, the most extreme versions of globalizations are a myth. In support of this claim, they have offered five arguments. First, the present internationalized economy is not unique in history. In some respects they say it is less open than the international economy between 1870 and 1914. Second, they find that genuinely transnational companies are relatively rare, most are national companies trading internationally. There is no trend towards the development of international companies. Third, there is no shift of finance and capital from the developed to the underdeveloped worlds. Direct investment is highly concentrated amongst the countries of the developed world. Fourth, the world-economy is not global, rather trade, investment, and financial flows are concentrated in and between three blocs Europe, North America, and Japan. Finally, they argue this group of three blocs could, if they co-ordinated p olicies, regulate global economic markets and forces [quoted in Smith , Baylis, 2005, p. 11] We will highlight here some other challenges of globalization First it must be borne in mind that competitive markets may be the best guarantee of efficiency, but not of equity. And markets are neither the first not the last word in human development. There was a time when many activities and goods that are crucial to human development were provided outside the market à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ but these are now being squeezed by the pressure of global competition. The policy of structural adjustment which was forced on most of the third world countries has reduced the amount of government expenses in health, employment as well as in education sector, subsequently making the people of the third world the victim of globalization. Second, unequal distribution: When the market goes too far in dominating social and political outcome, the opportunities and reward of globalization spread unequally and inequitably à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦. concentrating power and values in a select group of people, nations and corporations, marginalizing the others. When the market goes our of hand, the instability grows up, as in the financial crisis in East Asia and its worldwide implications cutting global output by estimated 2 trillion dollar in 1998-2000. Since 1980s many countries have captured the opportunities of economic and technological globalization. Other than the industrial countries, the countries like India, Poland, Turkey, Chile are attracting foreign investment and taking advantage of technological progress. At the other extreme there any many countries, not all benefited from expanding markets and advancing technology Madagascar, sub-Saharan countries among others. Third, Inequality within and between countries: Jayati Gosh has written in her article Imperialist Globalisation and the political economy of South Asia à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ The recent process of imperialist globalization has been marked by greatly increased disparities, both within countries and between countries. [Ghosh in Kar (ed.), 2005, pp. 260.] Inequality has been rising in many countries since the early 1980s In China, disparities are widening between the export oriented region of the coast and the interior. The human poverty index is just under 20% in coastal provinces, but more than 50% inland Guijhou. Inequality between the countries has also been increasing. Noteworthy that the income gap between the richest and the poorest fifth in the world was just 3:1 in 1820. Today, the gap in one word is gargantuan. Let us look at the following statistics included in UNDP 1999 Report: Year Income Gap Ratio 1820 3:1 1870 7:1 1913 11:1 1960 30:1 1990 60:1 1997 74:1 Again at the turn of the 21 century, the richest 20% of the worlds population had: > 86% of world GDPà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦. The bottom fifth had 1% > 82% of world export markets à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ the bottom fifth

Korean War Essay -- History

Throughout history the United States has fought in many wars. Whether the fighting took place in Europe such as WWI or in our own land like the civil war. The one war many people seem to forget is the Korean War. The Korean War also known as the â€Å"forgotten war† was a war between North Korea, South Korea and the US together with the South Koreans to help. The Korean War was fought on sea, land, and in the air over and near the Korean peninsula (Brown, p.2). On June 25, 1950, the North Koreans rumbled across the thirty-eighth parallel. The invasion was successful because the south was not expecting or even prepare for a war. The invasion was so successful that they pushed the south to a tiny defensive area around Pusan. That’s when President Truman steps in real quick to halt the invasion of the North Koreans. Truman ordered American armed forces under General Douglas MacArthur to support South Korea. The Korean War was a clash between Communist forces and Free World (Brown, p.2). On June 25th, 1950 at 4 a.m. the North Korean People’s Army (KPA) attacked across the 38th parallel, implementing a well-developed invasion plan (Lewis p.1). The KPA had a huge number of military men compare to the South Koreans. It had about 135,000 soldiers in 10 divisions, five separate infantry brigades, and one armor brigade with 120 soviet-made-T-34 tanks (Lewis p.1). The Republic of Korea (ROK) was taken by surprise and was not fully equipped with weapons like the KPA (Lewis p.1). So for that matter the ROK could not halt the invasion. But if the South Koreans would have had heavy artillery like the KPA then maybe the KPA’s invasion plan would had been a failure. The United Nations Security Council approved a US sponsored resolution that called fo... ...t (Brown, p.17). On October 7 the UN General Assembly passed a resolution calling for unification of Korea and authorized MacArthur to send his forces into North Korea. The North Korean capital of Pyongyang fell on October 19, and the allied UN troops flooded north effectively unopposed. They pushed the North Korean forces to the Yalu River, which formed the North Korean border with the region of China. The war left marks on the Korean peninsula and the world around it. Even though the Korean War was fairly short, no one knows the exact numbers of deaths. According to the history channel website, â€Å"nearly 5 million people died and almost 40,000 Americans died in action along with more than 100,000 wounded.† (Korean War, p.1) Every war is going to have its cost. The total approximation fot the United States involvement in Korea was about 67 billion (Calore, p.2).

No Exit: An Existentialist Play by Jean-Paul Sartre

Jean-Paul Sartre portrays existentialism in his play, No Exit, through his three main characters: Inez, who was put in Hell for causing pain to the people who loved her, and is punished by loving someone who refuses to love her back, this in turn causes her pain; Garcin ,who was put in Hell partially for being unkind and unfaithful to his wife and partially for being a coward, is punished by Estelle’s love and his inability to escape cowardice; and lastly Estelle, who was put in Hell for her vanity must receive love where she doesn’t want it and not receive love where she does want it.Existentialism is: a part of moral thinking that is subjective to your individual experiences in the hostile universe and that humankind lacks faith and purpose in the world and that humans can do what they want, when they want, as long as they take responsibility for their actions. Inez Serrano describes herself as â€Å"what some people down there called ‘a damned bitch’â⠂¬  (pg. 25). Out of No Exit’s three main characters Inez seems to be the one who embraces the fact that they are all in Hell the most.She openly acknowledges that she has done something wrong in her life and that she believes that Garcin and Estelle have also done something wrong. Shortly after meeting Estelle and Garcin Inez tells them, â€Å"Yes, we are criminals – murderers – all three of us. We’re in hell my pets: they never make mistakes, and people aren’t damned for nothing. † (pg. 16) She believes that they are all â€Å"damned souls† and now they have to â€Å"pay the reckoning†. Inez seems not only to embrace the fact that they are in Hell more fully than her two companions, but also to embrace existentialism more than they do.She tells them that â€Å"each of Piccione 2 us will act as torturer of the two others. † (pg. 17) Inez seems to realize that she has done something wrong and that she will have to take responsibility for her actions. During Inez’s lifetime she was cold and cruel. She sucked the living out of the people who loved her. Inez believes she is in Hell because she seduced her cousin’s wife. As a result her cousin died; whether it was an accident or he killed himself seems remotely unclear. When Inez had Florence (her cousin’s wife) all to herself she claims that she used to remind Florence everyday â€Å"we killed him between us. (pg, 26) Inez tells us that she was so cruel that she couldn’t live â€Å"without making people suffer†. (pg. 26) Inez compares herself to â€Å"a live coal in others’ hearts. † (pg. 26) She tells us that she â€Å"flamed away in [Florence’s] heart, till there was nothing but a cinder. One night she got up and turned on the gas while I was asleep. Then she crept back into bed. † (pg. 26) This is how Inez died. Inez says that she does not regret doing what she did, although she does seem to know that it is the reason she is in Hell. During her lifetime Inez caused pain to those who loved her; consequently she is now pained by the one she loves.In Hell Inez loves Estelle. Estelle, however, does not love Inez back. This in itself would be painful for Inez, but to make it even worse Estelle fawns over Garcin, begging him to love her. Inez is aware that Estelle is in love with Garcin. She tells him â€Å"You’ve taken her from me†, â€Å"even if I didn’t see her I’d feel it in my bones – that she was making every sound, every rustle of her dress, for your benefit, throwing you smiles you didn’t see†¦. Well, I won’t stand for that. I prefer to choose my hell; I prefer to look you in the eye and fight it out face to face. † (pg. 2-23) Inez, most likely, knows that she will never succeed in the fight for Estelle’s heart. She knows that Garcin and Estelle are here with her to cause her pain, but she cho oses to fight anyway. While Inez is undeniably punished for her choices during her lifetime Piccione 3 in Hell she was also punished for them on Earth. It is said that every action has a reaction. Inez’s â€Å"action†, so to speak, was her cruelty towards Florence. The reaction in this scenario was that she caused Florence to kill not only herself, but also Inez. Inez died because of how she treated Florence, and now she is in Hell because of it.Joseph Garcin describes himself as a â€Å"well-beloved brute. † (pg. 25) Garcin, as he calls himself, doesn’t seem to comprehend death and Hell nearly as well as Inez. Nor does he understand existentialism as well as she does, although he does understand it to an extent. When Garcin first arrives in Hell he asks where things like his toothbrush and toiletries are. This proves that he does not fully grasp the concept of actually being dead and being in Hell. He attempts to play it off, deny that they should be eac h other’s torturers. He attempts to portray himself as a hero.However once Garcin realizes that he is in Hell and can’t escape it he seems to know why. He also seems to realize, eventually, that they will inevitably be the others’ torturers. He says, â€Å"We’re chasing after each other, round and round in a vicious circle. †(pg. Garcin tells us that he is in hell because he â€Å"treated his wife abominably. † (pg. 24) However, I believe that this is not the only reason Garcin is in Hell. I think that his cowardice and the fact that he could never overcome it also put him in Hell. He would never admit it, but could also never escape it. Garcin, like Inez, tells us that â€Å"I don’t regret anything. (pg. 24) He continues to go on and say, â€Å"I must pay the price†. (pg. 24) From this quote we can assume that Garcin has come to accept that he is in Hell because of the way he treated his wife, and that he not only knows it, b ut realizes that he will have to be punished for it. But he never does admit to his cowardice. He tells us that he was a coward. This haunts him. He had given himself an ultimatum during his life time: face death with courage, and he would be no coward, or face Piccione 4 death miserably and he would always feel like a coward. Now even with death he can’t escape this.It shouldn’t matter that he didn’t face his death courageously because there is nothing he can do to change that now, but it still bothers him to no end. Garcin is punished for each of his wrong doings. Firstly he is punished for treating his wife badly by her never crying. As much as he thought she should cry and she should scream she never did. This frustrated Garcin. He hated her big, sad, accusing eyes that never shed a tear. Even in death he sees her and immediately is annoyed by those eyes. In Hell he is also punished for his unfaithfulness. He no longer needs to cheat on his wife for the sake of hurting her, she wouldn’t ever know.Now that he has no motivation to be with another woman he has another woman, Estelle, throwing herself at him. Garcin is also punished for his cowardice. Since he could never accept that he was a coward, nor could he ever truly deny that he was a coward, for he knew he was, but wished he wasn’t, he must now he needs someone to tell him he is not a coward. Estelle wants to tell Garcin what he wants to hear, but Inez is there, in the background, telling Garcin that she doesn’t care if he is a coward and that she is just telling him what he wants to hear without really meaning it.Estelle admits to him that she doesn’t care if he is a coward or not and he can’t bear it. He tries to leave, but when the door opens he realizes he won’t leave. Garcin wishes to convince Inez that he is not a coward, and will stay until he can do so. The day Garcin convinces Inez he is not a coward will be the day Garcin convinc es himself he is not a coward, but that day will never come. The last of the three characters is Estelle. Estelle is a high society lady from Paris. She doesn’t grasp that she is in Hell, nor does she grasp what it means.When Estelle first arrives in Hell she seems to think it’s just like any other hotel she’s been to, telling the valet she will call Piccione 5 him when she needs him, not realizing that she is being punished and no one will be trying to make her comfortable and happy. Estelle does not seem to grasp existentialism. She does not seem to be willing to admit that she has done something wrong in her life. When she first sees Garcin she believes that he is someone else who she knew during her lifetime. We later find out that she thought he was her lover.She believes that he will have no face, and that he was playing â€Å"a rather nasty trick† on her. When Estelle is asked what she did wrong, and why she is in Hell she completely denies knowing why. Estelle later reveals that she had a lover, the man who she expected Garcin was, and that they had a child together. She tells us that she didn’t want the child and once it was born she killed it. Her lover on the other hand did want the child. Once the child was dead and they had parted their ways her lover killed himself. Although Estelle does not admit to feeling guilty or remorse about this she does. Estelle is also vain.She married for money, and seems to disregard those who don’t have the wealth or status that she did. She needs to look good and for everything around her to cater to her. Estelle is punished vanity. Because Estelle is vain it bothers her that the furniture does not match her outfit. Estelle also can’t stand not knowing how she looks. She needs a mirror, therefore there are none, to touch up her make up and make her feel beautiful; even to know that she exists. Estelle is also punished for not accepting love. Because Estelle was vain s he couldn’t bear the thought of having a child and ruining her life and her image.Having a child with a man that wasn’t her husband would undoubtedly make her look bad. It is said that a mother loves its child unconditionally, and that child will love its mother back. You don’t choose to love your parents; you just do for the sole reason that they are your parents. When Estelle killed her baby Piccione 6 she was denying herself the love of the one person who would truly love her no matter what. Now that she is in Hell she is punished by having one person there who truly loves her, and sees no wrong in her. This person is Inez. Consequently Estelle will never love Inez.She doesn’t approve of her because she was a post office clerk and not a high society person. Also Estelle will never love Inez because she believes she needs a man to complete her. On the contrary Inez is homosexual. When Estelle killed her baby her lover ended up killing himself. She retur ned to Paris and cut him out of her life. He couldn’t take it anymore and brought death upon himself. Since Estelle didn’t value a man’s love during her lifetime she now loves a man who doesn’t love her back. Garcin doesn’t really want anything to do with Estelle; however, he eventually gives in.But this does not mean that Garcin loves Estelle; he merely gives in to temptation and his cowardliness, not knowing what else to do. Garcin will never truly love Estelle, yet Estelle wishes and begs him to love her. Satre’s portrayal of existentialism in his play No Exit calls attention to the part of existentialism that concerns moral thinking and dealing with the consequences of your actions. Estelle, Inez, and Garcin have all done something that they think is morally incorrect in their lives and because of this they must all face the punishment for it.