Delivering Added Value Essay Example | Topics and Well Written Essays - 2500 words

Delivering Added Value - Essay Example Management of Hilton Hotel(McGinnis C., 2005) has been known to take each customer encounter critically. Critical in the sense that all its services and facilities are geared towards satisfying the immediate business, comfort and leisure needs of the important customer. Hilton Hotel uses the value added activities (Harrison & Enz, 2005) that pertain to physical assets and processes including maximizing the people resources to win the hearts of its clients. Superior physical facilities are obvious sources of competitive advantage. Hilton Hotel is very famous for its very good use of the company's physical Hilton hotel is known worldwide for its high quality services in terms of satisfying the minimum requirements of the hotel guests of a good night's rest, comfort in the different venues of the hotel like the coffee bar, the entertainment section, the swimming pool, the sauna bath, and even where casinos are permitted inside the hotel premises. The Value chain, (Cooke, P., 1990) in Hotel Hilton's setting, divides the organizational processes into distinct activities that create value for the customer. Hotel Hilton's Value added activities are sources of strength or a competitive advantage when they give unique quality services to its many guests. This is what we call as quality in processes. Value added activities start from the Hotel Hilton's front desk, where c... This is what we call as quality in processes. Value added activities start from the Hotel Hilton's front desk, where check in is fast, enthusiastic and courteous. Employees, here, greet the customers with a happy face saying "aloha" or hello how can I help you, madame The clients, when checking out, will have fast and accurate billings for credit expenses from the client's stay at the coffee bar, the nightly entertainment section, the food service and the room services as well. Advertising is another major value adding activity for the Hilton Hotel. Magazines and newspapers as well other media outlets like the powerful television stations are being used as advertising outlets for Hilton Hotel. Its many services are even offered in the internet. One internet click at the word Hotel Hilton and the customer can register in any of its hotels. The customer can make a reservation check in a few days before flying to the hotel destination. The room service will be just one dial tone away. Another value added activity includes the support departments. These include the Hilton Hotel management, Hilton Hotel housekeeping department, the accounting and the purchasing departments. Another part of the value chain in a hotel setting is the information system and legal department. The different departments of the hotel must have accurate and up to date information for immediate decision making by the hotel staff assigned. The company often compares how it conducts its value added activities with the value added activities of its many competitors including other five star hotels in Europe. This comparison is needed so that the hotel can study the difference, in terms of services and facilities, and make the necessary